As customers in Asia change, so must the HP channel


As a business optimization and outline simplification, HP has recommended their partners in Asia to have a leap of faith to keep walking with their dynamic customer priorities, and this is considered as one of the vital preference in 2019. The Asia region market has evolved from crawlers to walkers, walkers to sprinters, because of the stimulation of digital transformation. The customers look out for various innovation.

Ng Tian Chong, President of HP in the Asia Pacific and Japan states, “The Asia Pacific is the largest region for the biggest market growth opportunity in the world.” The Asia Pacific is an aspiring region where the country and people are growing matured and developed at a high phenomenal rate.

Government sectors are quite steadfast in supporting small entrepreneurs and start-up businesses. Also, it can see rapid urbanization, hyper-globalization, accelerated innovation, and changing demographics affects various regions. According to Ng, these trends were reshaping the regional market, interrupting the traditional business models at a breakneck speed.

Ng explained that changing the demands of the customer are not so easy. Ng recognized this and increased the customers shift by new technology and a new way of purchasing technology. Delivery of everything-as-a-service (XaaS) which is going to be a key differentiator for various partners 2019 and after that.

While looking forward, with respect to a new wave of technology entering the market Ng cites that the growing perception about the security among the digital platform among various businesses. Customers producing and consume valuable data continuously, Ng states that they should make the devices protective to the vulnerable attacks. He also added that their work strategy would continue and based on three critical aspects - Enable, Excite and Engage and gathering feedback from their partners and to make a better environment for their programmes.

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