Digimarc and HP Collaborate on New Serialized  Package Printing Solution


Digimarc announced a new serialized packaging offering with Digimarc Barcode & Link from HP, a serialization technology that can provide each printed object with a unique identity and offers a cost-effective solution to serious supply chain problems.

HP and Digimarc offers consumer brands and the digital print providers, the ability to apply Serialized Global Trade Item Number on packaging to protect and track a package through the supplied chain and at point of sale (pos) in retail environments. This new capability will help to fight product counterfeiting and piracy, currently calculated by Frontier Economics & the International Chamber of Commerce to reach US $4.2 trillion by 2022. And, assigning SGTINs to individual items means that two otherwise identical units of the same product are uniquely identifiable, making it possible to trace and track for product origination and brand production.

By monitoring tracking data and scanning behaviour, the HP link platform automatically identifies suspicious behaviour, including diverted packages. Then, cloud-based product and tracking information can be applied throughout the supply chain through the end consumer. HP and Digimarc will demonstrate the new traceability and serialization offering at NRF in the Digimarc and HP booths. With HP Link, Digimarc Barcode can carry a SGTIN, the combination of GTIN & GS1 and a unique serial number up to 12 digits. Also, HP Link offers a complete security serialization solution, including Digimarc Barcode, and a toolset that integrates easily and cost effectively with existing Enterprise Resource Planning (ERP), digital printing systems, distribution, scanning and manufacturing. Digital Barcode is efficient and reliably scanned by associated mobile devices, enabled consumer phones, computer vision systems and retail barcode scanners.

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