Digimarc and HP Collaborate on New Serialized Package Printing Solution
Digimarc announced a new serialized packaging offering with Digimarc Barcode & Link from HP, a serialization technology that can provide each printed object with a unique identity and offers a cost-effective solution to serious supply chain problems. HP and Digimarc offers consumer brands and the digital print providers, the ability to apply Serialized Global Trade Item Number on packaging to protect and track a package through the supplied chain and at point of sale (pos) in retail environments. This new capability will help to fight product counterfeiting and piracy, currently calculated by Frontier Economics & the International Chamber of Commerce to reach US $4.2 trillion by 2022. And, assigning SGTINs to individual items means that two otherwise identical units of the same product are uniquely identifiable, making it possible to trace and track for product origination and brand production. By monitoring tracking data and scanning behaviour, the HP link platfor...
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